Engagement is about how to involve a range of people in using an online questionnaire.

Focusing on encouragement  and engagement will help you achieve he number of responses you need.

Clarity about who the participants are, their needs, helps you to develop effective ways to approach  and engage them. Thinking about participants will often reveal that there are others, intermediates, who need to involved to make gathering information feasible and effective. 

For surveys inside organisations, engaging with intermediaries who will need to explain to participants what is  the purpose and value of the survey, and how to go about it, is important 

First of all

Testing: Test the survey with a small group to identify and fix any issues before a broader rollout to avoid people being put off by errors.


Clear Purpose: Clearly communicate to participants and intermediaries  the purpose of the survey and why their input matters. Use personal emails and welcome pages in the questionnaire. In many situations intermediaries require additional details of how to introduce and explain what is required, for example form tutors in a school.

Transparency: Assure participants of data privacy and anonymity. Explain how their responses will be used.

Timing: Send survey invitations at a time when your target audience is most likely to be available and willing to participate.

Follow-Up: Send reminder emails or notifications to those who haven't completed the survey.

Personalisation: Use personalised invitations when possible if contacting participants and intermediates. Address them by name and tailor the survey to their interests.

Peer Influence: Encourage participants to discuss the survey. In a school this could be in PSHE. In a public survey consider social media and other networks.


Short and Engaging: Keep the survey concise and engaging. Long surveys can discourage participation unless participants think it is worthwhile.

Consider Incentives: Offer incentives like certificates, gift cards, discounts, or a chance to win a prize upon completion.

Easy Access: Ensure the survey is easy to access on various devices, and the platform is user-friendly.8. 11. Engaging Questions: Make the questions interesting and relevant to your audience.


Feedback Loop: Consider providing a summary of the survey results or how the information will be used to improve a product or service. Sharing results

Remember, people are more likely to participate when they see the value in doing so and when it's convenient for them. Tailoring your approach to your target audience and making the process as smooth as possible can help boost participation rates.

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